Work Smarter To Increase Your Exposure – Photography Business Tips
Posted by admin | Posted in Cash For Photos, Home Photography Business, How To Sell Photos, How To Sell Photos Online, Make Money From Home, Make Money With A Camera, Photography Business Tips | Posted on blog-05-2008
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There’s no shortage of places for photographers to selling photography online nowadays, but the trap is that you spread yourself too thin and never make a real impact. As is often the situation in photography, the smart approach is to do one thing very well. That suggests focusing your attention on one website. Spend the majority of your web selling time on it and make it perfect! Send all of your prospects thru that site, and direct almost all of your advertising efforts toward that one web site.
You can maintain a presence on lots of other web sites, but, rather than try and duplicate everything on each one of these sites, just set up a straightforward portfolio presence on each and use that to direct buyers to your most important site. If a customer truly loves your photo stock images they'll go where ever to tell them to!
The increased bonus is, when you have multiple websites, portfolios, blogs and social media accounts etc, all pointing to your most important site, your most important internet foothold is going to rank even higher in the search engines, getting you even more exposure among photo buyers.
Any time you’re selling of your net foothold make sure you apply the 80/20 rule. Direct 80% of your selling time & effort to pushing your main online presence, and 20% to the rest of your network. Look for set-and-forget options to extend your exposure so that growing your network doesn't boost your workload!
The important thing is to choose one net presence to concentrate on. Confirm every other web site, blog or social media account you own links to that site using your principal Keyphrase in the link text. Ie. Never use ‘click here ‘, always use keywords.
Do a quick stock of your net presence. While you're checking your links, make sure you use your Keyword Phrase in your internet site titles, meta tags and any appropriate page content.
Take a note of all your personal URLs. Put them ranked by significance and keep the list handy. If you end up with 20 URLs the top 4 are where you must direct most of your promotional efforts. Any time you've got the opportunity, you must post a link to 1 URL from the top 4, and one from the rest.
Make a list of all your RSS Feed URLs. You may not know it, but you may have a heap of these. Most blogs and social media accounts will provide you with a ‘feed ‘ and submitting those feeds is a fast and simple way to market those pages. You can make a list now and submit that once every month or 2 to promote many websites, blogs and social media account at once!
Selling photography online doesn’t have to be too time-consuming if you work smart. By planning your personal photography network carefully and focusing your energy on one main web presence, you can achieve some excellent exposure without increasing your workload.
Stock Photography Secrets
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